Infusion Brands Exhibits DualSaw(R) & Shampaw Brands at Electronics Retailers Association International Tradeshow Berlin, Germany

Consumer Products Company Launches New Pet Brand, Shampaw, a patented dog grooming system Internationally

CLEARWATER, Fla., June 19, 2012 (GLOBE NEWSWIRE) -- Infusion Brands International (INBI - OTCBB) is continuing to expand its presence in the global consumer products market by participating in the Electronic Retailers Association International Tradeshow in Berlin Germany June 23 - June 26, 2012. In addition to showcasing its counter-rotating Circular DualSaw, the Florida-based consumer products company is debuting the brand new Shampaw Dog Grooming System.

The Shampaw Dog Grooming System is a patent pending dog-washing glove designed to clean your dog from the inside out, instead of just washing the surface like most other products and devices. The 38 water-jet nozzles built into the glove ensure your dog is free of debris, fleas and dander, while simultaneously massaging your dog. Shampaw is so easy to use that anyone can use it -- even kids. And dogs love it because it's gentle and non-irritating to their skin.

"The ERA Show in Germany is the ideal opportunity for Infusion Brands to introduce a new Brand such as Shampaw to more than 800 direct branding distributors from around the globe. ERA holds its international trade conference in Europe once per year; we attend every year as it always proves to be a great way to meet our industry peers and establish new channel partner relationships," said Bob DeCecco, Chairman and CEO of Infusion Brands. "As we are beginning to test launch the Shampaw via direct response programming in the USA next week, we believe the timing is perfect to meet with our other marketers from around the world to expand our distribution of Shampaw in order to create global sales velocity with our patent pending product, Shampaw."

Infusion Brands took over exclusive worldwide product distribution rights in April 2012, and has already produced a 30 minute infomercial which will begin testing on cable channels across the USA as early as next week. In addition to the flagship product, Shampaw, Infusion will have a number of additional product line extensions to offer its channel partners and end users to help increase the likelihood of a successful campaign launch. And, based on the success of the existing product line, plans are already in the works for additional line expansions and product enhancements in multiple pet categories.

About Infusion Brands International, Inc.

Infusion Brands International, Inc. (INBI - OTCBB) is a consumer products company that leverages direct response channels to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

Contact:
Leah Knepper
French/West/Vaughan
919.277.1176
lknepper@fwv.us.com